Micro-blogging Platform
Tumblr is a micro-blogging platform and social networking website
founded by David Karp and owned by Yahoo! Inc.
The service allows users to post multimedia and other content to a short-form blog.
Users can follow other users' blogs, as well as make their blogs private.
Much of the website's features are accessed from the "dashboard" interface, where the option to post content and posts of followed blogs appear.
Tumblr in numbers . . .
- 247,700,000 blogs
- 116,800,000,000 posts
- 16 Languages
Advertising in Tumblr . . .
1. Sponsored posts
Sold on a CPE basis, Sponsored Posts are just like regular Tumblr posts
- just way more visible and targetable based on gender, location, and interest.
2. Sponsored Video posts
The same Sponsored Posts you know and love,
sold CPV: Native web and mobile placements.
User targeting. And detailed analytics.
Videos play automatically and loop continuously;
and the player pops out so people can watch while they scroll.
3. Radar posts
Can advertise your brand on eye-catching spot
above the fold on the Dashboard.
4. Sponsored blogs
It's simple way for more followers :
After put your blog in the trending tab in Tumblr's mobile apps,
and list it with recommended blogs on the dashboard.
5. Sponsored posts + Yahoo
Sponsored Posts can be syndicated to Yahoo for added reach.
Together, Yahoo and Tumblr reach 800,000,000 unique visitors per month.
- Website: tumblr.com
** You are able to purchase some items with tumblr's logo in their website
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